4 Tips on Developing a Better Marketing Strategy for Your Music

One of the biggest misconceptions about music marketing is that it’s all about the right marketing strategies, when, in essence, ‘more quality music’ is the perfect marketing strategy for you as a musician. Here are some thoughts on that…

4 THOUGHTS FROM ME

1. Focus on creating quality and consistent music that people can connect with. The quality of your music will get people interested in listening to you, but having consistent releases is what really holds them in the long run. Would you prefer to promote someone that always shows up with good songs or the person who has amazing songs but disappears? Spotify prefers the ones that show up all the time…

2. An awesome song will get you some listeners, but not necessarily followers, and followers are the ones who will attend your gigs and buy your merch! I didn’t really like Tech House, but I REALLY liked Fisher’s Instagram, and, because of that, I started listening to his music and ended up liking it. You need to create an artistic persona that people want to follow, but the link between your music and your persona is what will make them really love you. This is the big difference between artists and stars. More about branding in this post.

3. You don’t build a fanbase, you connect with one. If you move people emotionally, they not only will remember you forever, but they will tell friends about you. For example, vocals are a good way to tell a story of a song since you hum an instrumental, but you sing a song, and the latter gives a better opportunity to make your listeners connect with your song. When a lyric directly relates to a situation you’ve been through, you’ll never forget it.

4. You shouldn’t focus on creating content just for the sake of it. If you don’t have anything to post, don’t post anything. Content is only worth it if it’s relevant to your followers, otherwise, it’s not content, it’s noise. Think about it, you always move away from the guy who loudly screams nonsense on the road, but you listen to a band who plays well on the subway, right? As a musician, music is the best content you can give, and if you can do it consistently, that’s what it will make them love you.

1 QUESTION FOR YOU

If you already release tracks, how far apart are your releases right now? In the last 6 months, have you consistently released tracks? If you’ve never released a track, how many tracks do you have in the backlog to maintain this consistency once you start releasing? Can you have 5 releases in the next 6 months?

If not, start building your catalog!

Leo Lauretti

Leo Lauretti

Born and raised in São Paulo, Brazil, Leo Lauretti has been producing since 2013. With releases on SONY Music, Armada, Enhanced Music, Leo Lauretti accumulates multiple supports from artists like Above & Beyond, Ferry Corsten, Cosmic Gate, Nicky Romero, and many others all over the world.

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