Consistency is a vital part of all aspects of your musical journey, from marketing efforts to skill development. It’s not only music production that needs consistency, and it’s a great practice to be consistent with anything you’re doing in life as well.
4 THOUGHTS FROM ME
1. Stay consistent to develop quality music. If you focus on just finishing one perfect song or trying to look for one perfect idea, you’ll not only run into a perfectionist mindset, which is terrible for music production, but also you get stuck idealizing what composes a perfect song. When you focus on developing and finishing many songs, you’ll likely learn a new skill or develop your current ones with every song, which will make the next song always better than the previous one. In addition, not worrying that this one song has to be PERFECT will allow you the freedom to experiment and make music that will really set you apart, which is key especially nowadays in music. Therefore, focus on creating and finishing more music rather than one perfect song.
2. Stay consistent to remain relevant to platforms like Spotify and Apple Music. Imagine a show released episodes in a random and not predictable time span, and you don’t really know when the next episode is coming out. As a media outlet, would you promote that? No, right? That’s why streaming platforms value artists who are constantly uploading and bringing content to their audience in a predictable manner. When you release a new song every 4-6 weeks, your fans will go to the platforms every 4-6 weeks, which makes the platform happy since you’re bringing fans back, and your likelihood of getting picked by an editorial playlist increases (of course given that the song is amazing). To achieve that, creating a buffer of songs, as mentioned here, is REALLY important to be able to schedule your songs in a consistent and predictable manner.
3. Stay consistent to avoid going into writer’s block. When you focus on developing many ideas, let’s say one per day, you will understand that (1) not all ideas will be good, but at least you’re getting them out of the way, and (2) you’ll get into the habit of always practicing your ‘composition skills’. Let’s do some quick Math, if you develop 3 ideas per week, that’s 156 ideas per year, and assuming 10% are good, you have 15 songs by the end of the year (which fits the schedule above), rather than if you are trying to develop 15 really good songs, out of just 15 ideas, that’s incredibly hard to do, if not impossible. Writer’s block is all about feeling pressured to compose something better than what you’ve done before, and by lowering the pressure on that, you’ll feel freer to compose, ideas will come more naturally to you, and dusting off the bad ones won’t feel as painful as well.
4. Stay consistent to improve your workflow and output more songs. The more you do one workflow, the better you’ll get at it, as mentioned in point #1. In addition, having a similar process each time, will decrease the time spent setting up each project. As shown in this step-by-step mixing walkthrough, in which you’ll see that I have a clear mixing workflow, having this clear workflow speeds up the mixing process since you’ll know exactly what is the next step, clearing your mind and avoiding overthinking, and it makes me better every time because of repeating the same process (familiarity) with a new song (new techniques). Therefore, if you don’t have a workflow yet for mixing, composing, mastering, etc., develop one and the more you do it, the faster and better you’ll get at it.
1 QUESTION FOR YOU
How could you be more consistent with each of these
1. Releases? Create a buffer of 3-5 songs to be released in the future, which gives you more time to avoid having to always rush to produce a track to release on time;
2. Composition? Develop 2-3 ideas per week, every week, and you’ll have a load of ideas to choose from. This will give you more options and less pressure to always need to create something;
3. Networking? Get into the habit of meeting 2-3 new people every week, and certainly, the more people you meet, the higher your chances of meeting collab partners, developing relationships with label A&Rs or getting other business opportunities.